It estimates that one new “room” was created by players in-app every three seconds during that time frame.ĭespite its status as a virtual social space, Rec Room doesn’t consider itself a “metaverse” company. The company subsequently rode that wave of interest to a $3.5 billion valuation by December 2021.Īs of this month, Rec Room reports 640% year-over-year growth on mobile, with 29 million active users across all platforms in Q1 2022. Over the course of the 2020 pandemic lockdown, Rec Room‘s player population rapidly expanded, with its users creating in-app “rooms” for events like socially-distant birthday parties, school classes, and therapy sessions. They can then use those avatars to travel into one of a few million player-created “rooms,” where they can play games, create custom experiences, and socialize with other users. Rec Room users can create, customize and dress up simple avatars. The free Rec Room app is currently available in 2D on PC, Xbox, PlayStation, iOS, and Android, and in VR on the Meta Quest store. (Mattel/Rec Room Image)Īlmost two years after officially attaining “unicorn” status, Seattle startup Rec Room continues to expand the audience for its eponymous flagship app Rec Room, with new physical gift cards, a virtual haunted house, a brand crossover with Mattel’s Masters of the Universe, and perhaps most importantly, the possibility of feet. 15, Rec Room users can dress their in-game avatars up as classic characters from Masters of the Universe.
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